Pretty cool. Bring a 1 meter tower of books to Sony during IFA and get a free Sony Reader PRS-T2

Seen over on http://t3n.de

The first 100 visitors to get a 1 meter tower of their old books to the Sony store on Potsdamer Platz in Berlin on Thursday at 7pm will get it switched for a new Sony Reader PRS-T2.

Pretty cool… Sad it’s just going down in Berlin.