KLM Announces “Social Seating” with Facebook Data: Brilliant Idea or Nightmare? (via Search Engine Journal)

KLM is planning to implement a new system that will use data from Facebook,
LinkedIn, and other social networks to allow passengers to easily choose a
seatmate that is around the same age or that has similar interests. KLM
spokeswoman Gedi Schrijver told the press that the new program, which is named
social seating, is expected to debut in early 2012. However, she did not mention
if the airline would charge customers a fee to pick who sits next to them in
seat 12A.

Interesting idea!