A Year Later – The Windows Phone 7 Numbers That Matter (by the Windows Team)

  • 1.5 Million – The Windows Phone Developer Tools, consisting of Visual
    Studio Express for Windows Phone and Expression Blend 4 for Windows Phone have
    been downloaded over 1.5 million times. Put differently, the number of downloads
    equates to the size of the entire population of Philadelphia. (Somewhere a NY
    Giants fan just screamed.)
  • 36,000 – People are talking a lot about the number of developers in
    their ecosystem. It would be easy for us to say that we had 1.5 million given
    the developer tools downloaded, or we could talk about the number of people we
    have on mailing lists, but we won’t. We’d rather give a nod to the 36,000
    members of the AppHub community who have voted with their wallets
    and become members of the Windows Phone developer community.
  • “The number:” 11,500 – What is an app? It’s a question that really
    begs some scrutinizing. For us, from the beginning, we have always been focused
    on quality over quantity. We recognize the importance of getting great apps on
    our platform and not artificially inflating the number of actual apps available
    to customer by listing “wallpapers” as a category, or perhaps allowing
    competitor’s apps to run on the platform to increase “tonnage.” We also don’t
    believe in the practice of counting “lite” apps as unique quality content. In
    reality they only exist because developers can’t have a Trial API and must
    therefore do extra work. Finally, we don’t double and triple count apps which
    are submitted in multiple languages.

    We respect that determining what is
    or is not a quality app is subjective, for example eBooks as titles will
    probably find their way onto the platform en masse. Still, we believe we have
    the standards and processes in place to continue ensuring that customers have
    the ability to quickly and easily locate and acquire quality apps and games that
    extend the value of their phone.

    We’ve been very focused on the quality
    of the apps in the Marketplace since we first announced the platform one year
    ago, and we’ve done this by doing what we do best for developers; giving them
    great tools, tons of sample code and unparalleled support through our incredible
    Developer & Platform Evangelism team. As a result, we’ve got apps; thousands
    of them. In fact our ecosystem generated 10,000 apps faster than anyone else,
    without padding the stats.

  • 7,500 – It’s great to have a platform full of apps, but most
    developers we speak to are concerned with making money. That’s going to be a
    function of a few things. You might think that the primary driver is number of
    handsets in market. Based on the conversations we are having with some of our
    developers, many are telling us that they are seeing more revenue on our
    platform than competing platforms, despite the fact that we cannot yet match the
    sheer number of handsets being sold. For them it’s about truly setting their own
    price and the ability to get noticed. So far, we have nearly 7,500 apps that are
    either paid in our Marketplace.
  • 1,200 – While the 36,000 registered developers are nice to talk
    about, the 1,200 newly registered developers we are adding every week is
    incredibly encouraging. Developers are pragmatists and they are going where
    there is ample opportunity.
  • 1,100 – Speaking of ad funded apps, there are now 1,100 apps that are
    generating developer revenue using the Microsoft Advertising Ad Control. Even more
    impressive is the double digit growth rate of new ad funded apps that are being
    added to the Windows Phone Marketplace every month. Check out how two student developers and a part-time hobbyist turned their apps into lucrative
    revenue streams.
  • 12 – Customers love our apps. Love them. Windows Phone customers
    download an average of 12 apps each month. Considering that the phone has only
    been widely available for around 4 months, that’s very healthy demand.
  • 1.8 – Nothing upsets developers more than not knowing what is going
    on with their app during certification. Since opening the Marketplace for
    application ingestion developers have experienced an average time to
    certification of 1.8 days. Certification can yield a pass or fail, but
    developers get an answer on average in days – not weeks, nor months.
  • 62% – When developers are given clear and prescriptive guidance about
    what is expected of them and their app, it’s only fair to assume that apps will
    make it through certification quickly. They do. 62% of all apps pass
    certification on their first attempt. We know that we don’t have it perfect yet
    and we continue to work with our community to find out how we can be better. For
    example, when we updated the policy regarding the requirement to provide a
    support alias based on developer feedback, pass rates grew by almost 10 full
    percentage points. We will continue to listen to our developer community to
    ensure that they have a voice in the vetting process while still delivering high
    quality apps to our collective customers.
  • 44% – Of all the paid apps in the Marketplace, 44% of them include
    access to a Trial version. Our developers rely on the Trial API available for
    Windows Phone 7 to drive consumer confidence in their purchases. Trying before
    you buy…what a concept.
  • 40% – The statistic that gets me the most excited and speaks the most
    to the work my team has yet to do is the percentage of registered developers who
    have published their apps. 40% of the fully registered developer population has
    published an app or game, yet 60% have not yet published. That’s incredibly
    exciting when you consider the amount of creativity which is still
  • 1 – It only takes one idea. One idea to get you started down the path
    of building an amazing app or game, reaching millions of people, or maybe just
    showing off to your friends. It only takes one.

Interesting numbers, indeed!

About TechPreacher

Software Development Engineer working for Microsoft in Switzerland. Focusing on the Internet of Things and Windows development. EV geek and passionate gamer, with a life.

One response to “A Year Later – The Windows Phone 7 Numbers That Matter (by the Windows Team)”

  1. manuelk says :

    I miss one number…21 different delivery dates for the phone updates. http://www.microsoft.com/windowsphone/en-us/features/update-schedule-world.aspxI own a phone 7 myself, and I like it. But when I first heard that each carrier can schedule the updates for the phone 7, I thought it must be a joke. The same kind of joke with the February up-date coming in March/April or the March update coming in April.Again, don’t get me wrong. I love the phone, its reactiveness and the concept with Silverlight. But to me it seems Microsoft does a lot of things wrong these days…cheers

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