Want to reach Engineers? Twitter may be the wrong way. (eetimes.com)

In a recent EE Times survey of 285 engineers, 85% reported that they don’t use Twitter. More than half indicated that the statement “I don’t really care what you had for breakfast,” best sums up their feelings about it; others characterized it as “a ridiculous waste of time and electrons” or expressed the strong desire for it to simply “go away.”

In the same survey, the frequency distribution of responses was heavily skewed toward “not-at-all-loving-it,” with 20% firmly in the “hate it” camp.

Have a look at the entire article by eetimes. It’s a good read.